Written by: Keegan Heinrich The Super Bowl has always been one of the most anticipated marketing events with viewers even excited for ad breaks. Brands spend millions of dollars on 20 second ad slots, anticipating engaged viewers. Consumers yearn for a sense of authenticity and relatability, something that traditional advertisements lack. Influencers aren’t just participating in Super Bowl marketing, they are redefining it. Take Poppi for … Read more
Written by: Erin Chun AI might sound like a buzzword, but in influencer marketing, it’s doing some serious behind-the-scenes magic. From finding the right creators to predicting what content will actually perform, AI is helping brands run influencer campaigns that feel more authentic and less like ads. And honestly? That’s exactly what today’s audiences want. … Read more
If you’ve scrolled Instagram recently, you’ve probably noticed something familiar: grainy filters, throwback outfits, mirror selfies and captions that feel straight out of a simpler internet era. People are reposting their 2016 photos and it’s not accidental. This wave of nostalgia has resurfaced at the same time marketers are once again talking about relevance: that’s … Read more
As 2025 comes to a close, one thing is clear: influencer marketing didn’t just evolve, it matured. This year marked a turning point where the industry moved beyond experimentation and hype into a more intentional, data-driven and relationship-focused era. Brands became more selective, creators became more empowered and audiences became more discerning than ever before. … Read more
The world of influencer marketing keeps evolving fast. As we head into 2026, some of the changes we’ve seen already are starting to solidify into long-term shifts. Brands, creators, and marketers who adapt now stand to benefit — and those who keep doing things the “old way” might get left behind. Bigger Budgets and Bigger … Read more
Influencer marketing has officially entered its maturity era. What used to be a channel powered by one-off posts and seasonal pushes has evolved into a long-term relationship engine: one where consistency, trust and repetition outperform sporadic bursts of visibility every time. And the numbers are undeniable. When one of FYI’s healthcare clients scaled from two … Read more
By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you trust. That’s why authentic creator content is dominating both organic feeds and paid campaigns. Here’s the catch, though: when brands take influencer content and turn it into ads, it’s easy to lose the very thing … Read more
By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and performance. As audiences have become savvier, they can instantly tell when content feels forced, scripted, or overly branded. The truth? Authenticity wins every time. What does authenticity actually look like in influencer marketing, though, and … Read more
By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid. At its core, it’s about sharing your authentic voice and finding the right people and platforms that help amplify it: that’s where community comes in! The Power of Authenticity Audiences today are savvy. They don’t … Read more
By: Chelsea Goodson In the fast-moving world of social media, content trends shift overnight. Filters evolve, algorithms change and audience preferences are always in flux. But one thing never goes out of style: authenticity. Whether you’re a full-time influencer, a brand storyteller or a casual content creator, authenticity is the thread that weaves trust, engagement … Read more
