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Content Creation

Always-On Creator Campaigns: Why Brands Are Moving to Self-Service Influencer Marketing Platforms

Influencer marketing is no longer just about one-off sponsored posts. The brands creating lasting value are building always-on influencer programs that continuously develop creator relationships and generate authentic, reusable content. With a Find Your Influence subscription, brands can run their own influencer marketing campaigns from our self-service platform: giving marketing teams the flexibility to discover … Read more

Creator Economy x FIFA World Cup 

Written by: Erin Brothers Influencers span across industries, platforms and cultures. They attend culturally significant moments, document them and share them, reaching millions of people online. In doing so, they can turn a major, worldwide event into something that feels more personal, accessible and impossible to ignore. The FIFA World Cup is a perfect example. … Read more

What 2026 Engagement Data Is Telling Us About Consumer Behavior

Written by: Erin Chun For years, marketers measured success in likes, follower growth and impressions. The bigger the number, the stronger the performance. In 2026, though, those surface-level metrics are no longer telling the full story. Engagement isn’t disappearing: it’s evolving and the brands that are paying attention to how people engage, not just how … Read more

Influencer Marketing Platforms: A Deep Dive of History 

By: Cristine Vieira   Over the past decade, influencer marketing has evolved into being a cornerstone of brand strategy. With social media transforming how we communicate and consume content, brands have adapted by leveraging the power of influencers to reach their target audiences more authentically. Central to this evolution has been the emergence of influencer marketing … Read more